My Interview With Metro Boomin, Behind-The-Scenes
A photo and video shoot, and yes, that question about the Drake-Kendrick beef.
The aggregators came for me after my interview with Metro Boomin…or so I thought.
On stage at the Forbes 30 Under 30 Summit in Cincinnati, I asked the multi-platinum hip-hop artist and producer about this summer’s feud between Drake and Kendrick Lamar, and his role in it as someone who has worked with both sides — he produced Drake’s 2016 megahit “Jumpman,” but also this year’s “Like That,” which featured a Kendrick verse dissing his rival.
Below is the clip in question, which soon got aggregated out to Complex, Billboard, Hot97, Vibe, and a bunch of other places. I had friends hitting me up after seeing me on the Akademics IG page…to which I had to reply that I had no idea what that page was (it has 5 million followers, so the joke is definitely on me).
Just as I did after my story on Russell Westbrook dropped, I like to use this newsletter to take you all behind-the-scenes of these stories and show you what it’s really like as a journalist, both online and in these exclusive rooms.
Like, for example, how the aggregation process wasn’t as organic as I thought. A few hours after the panel, I found out that the Forbes PR team had reached out directly to Complex pitching them on the clip, which they knew could be juicy. Once Complex bit, everyone else jumped on board after (organically, as far as I know!). That’s how the sausage gets made.
Now, as for me. What was it like to be around the most in-demand hip-hop producer of his generation?
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